I have a 2011 Mazdaspeed 3 with 2000 miles on it. I removed 2 of the wheels, CLEANED THEM THOROUGHLY & hauled them to Discount to get all-weather tires (car comes with summer tires - not to good for Michigan winters).
When I got them back the outer portions of the rims were coated with a heavy layer of bead lube. When I got home & cleaned off the bead lube I found deep scratches & gouges in the rims. It was obvious that they has smeared on the bead lube to hide the damage. Discount denied responsibility until I told them that I had photographed the rims before I brought them in.
Only then did they offer to have my rims refinished. I wanted new rims. My car is virtually new & the rims were in show room condition. Also I had previously purchased a refinished rim for an older car & it flaked in less that a year.
I'm fighting up the chain of command at Discount now with no success. Their regional manager actually laughed at me when I tried to resolve it with him.